Jet Set brings Michael Schumacher on board
Michael Schumacher is synonymous with speed and a passion for sport. Bring him together with Jet Set and you’ll combine these qualities with luxury and style. The most successful Formula 1 driver of all time has been involved in a cooperation contract with the Jet Set brand since February 2010.
As part of this agreement, Michael wears the brand’s logo on his Mercedes GP racing overalls. In February 2011, another component of the collaboration was announced: Michael has been playing an active role in helping to design the JET SET RACING collection.
The collection will be available in Jet Set stores and other selected retailers from September 2011.
Peter Kappler, CEO of Jet Set, is delighted to have Michael on board, as the Formula 1 legend is driven to achieve, has a passion for skiing and is a fan of the brand – in all, perfect reasons to get him involved with the luxury sport fashion label. “He embodies the new, modern jet set – he is active and full of energy yet modest. But there’s more to Michael Schumacher than simply being the most successful Formula 1 driver of all time, because he’s also an excellent skier. With his enthusiasm for technical innovations and refusal to accept second best, Michael kept our development team on its toes at all times and drove it on,” explains Peter Kappler, CEO of Jet Set. “Michael is a pleasure to work with.”
Right from the start, Michael has passionately thrown himself into the collaboration with Jet Set: “I’m delighted to have the opportunity to help create and shape something in the long term. It’s a fantastic venture to be part of,” says Michael Schumacher, commenting on the partnership.
Jet Set was founded in 1969 in St. Moritz, Switzerland. In 2007, Peter Kappler and his business partners took over the business, and in 2010, the Gaydoul Group became the majority shareholder.
Jet Set has its roots in the world of winter sports, where the label revolutionised ski fashion by uniting aspects such as functionality, glamour, sexiness and style. Jet Set supplies both functional sportswear and clothing for urban dwellers with sporty lifestyles. The range includes fashion for women, men and children.
Jet Set products are currently available from around 100 leading retailers around the world. Jet Set also has its own stores in Arosa, Aspen, Davos, St. Moritz, Zurich and Sylt, as well as a franchise store in Crans Montana.