The Magdeburg-based helmet manufacturer, Schuberth, has teamed up with five current Formula 1 drivers Fernando Alonso, Felipe Massa (both Scuderia Ferrari), Nico Rosberg (Mercedes AMG Petronas), Nico Hülkenberg (Sauber F1) and Jules Bianchi (Marussia) as well as record-breaking World Champion Michael Schumacher to call for support for flood victims in Magdeburg in the form of a global auction of original worn Formula 1 helmets.
The hammer came down at the end of the charity auction with an excellent result: the total bids for all the original worn Schuberth Formula 1 helmets amounted to 77,051.01 euros. Michael’s helmet alone achieved a record bid of 24,550 euros. All the proceeds are being donated to the charity account set up by the City of Magdeburg to raise money for flood victims.
Right from the word go, the ten-day auction proved to be a runaway bidfest. Within only a few hours, the bids had cracked the thousand euro barrier. By the end of the auction, the seven-time Formula 1 World Champion showed that even after his active Formula 1 career, he remains a favourite with fans and collectors: He ended up with his nose in front of the competition with a final bid of 24,550 euros. However, the other current Schuberth Formula 1 drivers also commanded hefty bids: Double Formula 1 World Champion Fernando Alonso 20,051 euros, Nico Rosberg 10,561.01 euros, Felipe Massa 9,550 euros, Nico Hülkenberg 7,449 euros and even Formula 1 rookie Jules Bianchi racked up the considerable amount of 4,890 euros. The bids came in from participants all over the world. The helmets are now being delivered to collectors in the following countries: Japan, Italy and Germany.
Michael is delighted with the excellent result, along with his partner Schuberth and his fellow drivers: “I believe I can speak on behalf of my colleagues and say that we are truly thrilled with this result, indeed we are extremely grateful for the commitment shown by the bidders. They help us to contribute to a good cause. If, through these proceeds, we are able to take some small steps towards alleviating the victims’ suffering, then we will have already done something well worthwhile.”